CRM and Sales Glossary

Topics

Top 10 most Important Sales Terms for SMBs

List of Top 10 most important Sales Terms for SMBs ...read more

What is CRM, Customer Relationship Management

Aptien helps you record information about your customers and contracts. ...read more

What is Sales Process

In this article you learn, what is sales process and its basic steps, like lead gen and closing deals. ...read more

What is Suspect

A suspect is a potential customer who fits the general characteristics of your target audience ...read more

What is Prospect

A prospect is a potential customer who has shown some level of interest or engagement with your product or service. ...read more

What is ICP

Ideal Customer Profile (ICP) is a detailed description of the perfect customer for your business. I ...read more

What is Lead

In this article your learn what a lead is: potential customer who has shown interest in your product or service. ...read more

What is Sales Opportunity

Find out, what is a sales opportunity in this article. ...read more

What is Sales Pipeline

Have you ever wondered, what is a sales pipeline? Find out in this article! ...read more

What is Sales Funnel

Find out what is a sales funnel, what is it for and what are its tiers. ...read more

What is Lead Management

Lead Management is the business process of identifying and acquiring potential business opportunities ...read more

What is Account Management

Account management in refers to the process of handling relationships with businesses ...read more

What is Lead Qualification

What is lead qualification and what is it for? ...read more

What is Upselling

Upselling is a sales technique where you encourage a customer to purchase a higher-end, upgraded, or premium version ... ...read more

What is Cross-Selling

Cross-selling is a sales technique where you encourage a customer to purchase additional, complementary, or related p... ...read more

What is Sales Pprofesional

A sales professional is an individual involved in the selling of products or services ...read more

What is Sales Manager

In this article you will learn who a sales manager is - he heads the entire sales team ...read more

What is Sales Representative

In this article you learn who a sales representative is and what they do. What is the job description of a sales repr... ...read more

What is Account Manager

In this article you will learn who an account manager is - a sales person responsible for specific clients. ...read more