Definition of ICP (Ideal Customer Profile)
Ideal Customer Profile (ICP) is a detailed description of the perfect customer for your business. It helps businesses identify and target the right clients, buyers, ensuring sales and marketing efforts focus on the most valuable prospects.
How to define Ideal Customer Profile
- Company Size: Revenue range, employee count (e.g., 10–500 employees).
- Industry: Specific sectors that benefit most from your product/service (e.g., SaaS, healthcare, construction).
- Geography: Target regions (local, national, or global).
- Pain Points: Key problems your solution addresses.
- Technology Stack: Tools/software they already use (important for SaaS).
- Decision-Makers: Who has the authority to buy (e.g., CEO, HR manager, IT director)?
- Buying Behavior: Preferred purchasing process, budget, and timeline.
How Aptien CRM Helps You Manage ICP
- You can enter and manage your ICP in the sales opportunities organizer.
- Here, you can track all your sales activities related to your suspects.