Definition of the Suspect
A suspect is a potential customer who fits the general characteristics of your target audience but has not yet shown any specific interest in your product or service.
Key Characteristics of a Suspect:
- Identified based on broad criteria such as demographics, industry, job role, or location.
- Not yet aware of your products or services.
- Has not engaged with your brand or expressed interest.
- A future target for marketing and outreach efforts.
Goal:
- The objective is to attract their attention through marketing campaigns (emails, ads, content) and convert them into prospects, leads, and eventually customers.
How Aptien CRM Helps You Manage Your Suspects
- You can enter and manage your suspects in the sales opportunities organizer.
- Here, you can track all your sales activities related to your suspects.