Suspect Explained Simply in One Sentence
- A suspect is a person or company we believe might be interested in our products or services, but we haven't spoken to them yet.
Understanding How to Work with Potential Customers for Small and Growing Businesses
A Potential Customer is someone who might be interested in your product or service. You find these potential customers based on things like their age, what industry they're in, or where they're located.
- They don't know about you yet; they're who you're trying to reach with your marketing.
- So, they haven't shown any interest in what you offer yet.
- You reach out to the Potential Customer with an offer or marketing campaign.
- You try to get their attention with your offer so they respond and become a prospect, lead, or even a customer.
Goal:
- The goal is to get their attention through marketing (emails, ads, content) and turn them into prospects, leads, and eventually paying customers.
How Aptien CRM Helps You Manage Your Suspects
- You can enter and manage your suspects in the sales opportunities organizer.
- Here, you can track all your sales activities related to your suspects.