What is sales pipeline

Last updated: 2023-06-29
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A sales pipeline is an overview of business opportunities in individual business stages, states of the business process.

  • Business opportunities progress through individual stages thanks to the work of marketers who work with opportunities, qualify them.
  • As opportunities progress through the stages and business process, the likelihood that they will become a new customer or business increases.
  • The business pipeline helps to create a visual overview of how many business opportunities are at which stage and what their total volume is.
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