Definition of Sales Pipeline
A sales pipeline is an overview of business opportunities in individual business stages, states of the business process.
- Business opportunities progress through individual stages thanks to the work of marketers who work with opportunities, qualify them.
- As opportunities progress through the stages and business process, the likelihood that they will become a new customer or business increases.
- The business pipeline helps to create a visual overview of how many business opportunities are at which stage and what their total volume is.