Definition of a Prospect – Interested Party
A prospect is a potential customer who has shown some level of interest or engagement with your product or service. They meet certain criteria that indicate they are more likely to become a lead and eventually a customer.
Key Characteristics of a Prospect:
- Has already shown some level of interest or engagement with your product or service.
- May have engaged by visiting your website, responding to an email or call, filling out a form, or visiting your store.
- Is a step ahead of a suspect but has not yet been fully qualified as a lead.
Next Step:
- The goal is to nurture the prospect by providing relevant information and engagement opportunities, guiding them toward becoming a lead and, ultimately, a customer.
How Aptien CRM Helps You Manage Your Prospects
- You can enter and manage your prospects in the sales opportunities organizer.
- Here, you can track all your sales activities related to your prospects