What is sales opportunity

Last updated: 2024-04-07
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A business or sales opportunity is either an opportunity to get a new customer or to get another sale from an existing customer. It depends on the type of business, the offer and the structure of customers, which of the listed options applies to you.

  • new business opportunities are new business deals, new sub-sales or new customers
  • sales representatives work with individual business opportunities within the business plan, pipeline
  • through business work, qualifications, the opportunity moves through individual phases
  • the shift increases the likelihood that the opportunity will become a business order or a customer
what is sales opportunity

Business Opportunities vs Sales Opportunities

Sales Opportunities

  • A sales opportunity refers to a qualified lead that has expressed interest in your product or service.
  • These leads have undergone initial qualification and are likely to become paying customers with proper nurturing.
  • The focus of opportunity management is on increasing the value of each deal and understanding which opportunities are worth prioritizing

Business Opportunities

  • Business opportunities encompass a broader scope.
  • Essentially, business opportunities are where your sales team’s skills come into play as they work to close deals and generate revenue

How Aptien helps to manage sales opportunities