Lead Management: Converting Prospects into Customers
Lead Management is the business process of identifying and acquiring potential business opportunities or customers and converting them into clients or deals. Effective lead management ensures that no sales opportunity is missed.
Sales Process: The Foundation of Sales Management
A structured sales process helps teams work consistently and predictably. The key stages of a typical SMB sales process include:
- Lead Generation: Identifying potential customers through various methods such as outbound (cold calls, emails) and inbound (website inquiries, content marketing) efforts.
- Lead Qualification: Assessing whether a lead has the potential to become a customer based on criteria like need, budget, and decision-making authority.
- Lead Nurturing & Relationship Building: Building relationships with leads through emails, calls, and meetings, providing relevant information to move them further down the sales funnel.
- Sales Presentation & Proposal: Presenting the product or service through demos, meetings, case studies, and tailored proposals.
How Aptien CRM Helps You Manage Your Leads
- You can enter and manage your leads in the sales opportunities organizer.
- Here, you can track all your sales activities related to your leads.