Definition of a Service Customer
Service customer is an individual or organization that receives and benefits from services provided by another party, often referred to as the service provider. In practical terms, a service customer who uses the service, and evaluates its level, quality and value, and directly or indirectly pays for the service to the service provider.
- The service customer is the entity to whom the service is delivered,
- Service customer who utilizes a service, evaluates its quality, quality, level, and value, and directly or indirectly compensates the service provider for the service.
- They play a key role in defining expectations and assessing whether the service meets their requirements and satisfaction levels
Service Customer in a B2B context
- A service customer could be a business using a SaaS platform to manage its operations.
- For example, a small company subscribing to a project management tool like Aptien to streamline its HR and IT workflows is the service customer.
Service Customer inside the company
- Organizational units within an organization
- or individual employees, Employees (E2E)
- While service providers are other organization unit s (such as IT department)
Service Customer In a B2C context
- A service customer might be an individual using a mobile app to book a ride or order food, like a user of Uber or DoorDash.
What are services
- A service is the output of the work or resources provided by the service provider that has value to the customer
- A service is therefore a value that a customer gets from a service provider
- A service always have a customer who appreciates its value
- A service always have a service provider
- A service always have some indicators of its quality or level (Service Level), by which its quality is measured
External customer of the service, client of the organization
- The external customer of the service is located outside the organization on the market
- It is another economic entity on the market to which the company provides its services as its main product
- When the external customer of the service is another company, the relationship is referred to as B2B (Business-to-Business)
- When the external customer of a service is a consumer, a person, the relationship is referred to as B2C (Business-to-Customer)
Internal customer of the service
- Internal customers of the service are employees within the company
- Internal service customer is a specific organizational unit, department and people in it to whom the service is intended
- Most often, customers of internal services are all employees
How to identify a service customer
- A service customer is a person, person or group of people
- The service customer is the one who evaluates the level, value and quality of the service
- The customer of the service is the one who pays for the service