The customer of a service is the one to whom the service is intended, who uses it, demands and judges its level, quality and value, and directly or indirectly pays for the service to the service provider. Customers of the services are:
- Companies (B2B)
- Consumers, People (B2C)
- Employees (E2E)
- Organizational units within an organization
What are services
- A service is the output of the work or resources provided by the service provider that has value to the customer
- A service is therefore a value that a customer gets from a service provider
- A service always have a customer who appreciates its value
- A service always have a service provider
- A service always have some indicators of its quality or level (Service Level), by which its quality is measured
External customer of the service, client of the organization
- The external customer of the service is located outside the organization on the market
- It is another economic entity on the market to which the company provides its services as its main product
- When the external customer of the service is another company, the relationship is referred to as B2B (Business-to-Business)
- When the external customer of a service is a consumer, a person, the relationship is referred to as B2C (Business-to-Customer)
Internal customer of the service
- Internal customers of the service are employees within the company
- Internal service customer is a specific organizational unit, department and people in it to whom the service is intended
- Most often, customers of internal services are all employees
How to identify a service customer
- A service customer is a person, person or group of people
- The service customer is the one who evaluates the level, value and quality of the service
- The customer of the service is the one who pays for the service